Cision and PRWeek's 6th annual report looks at out how strategic communications teams are relying on data and analytics to inform their strategies and influence business decisions.
measurement-analytics
AI and the Future of Comms Teams
We’ve seen plenty of fearmongering and dystopian predictions, if harnessed correctly AI has the power to help communicators do their jobs event better, marrying technology with human guidance to maintain the all-important ‘Relationship’ in PR.
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7 Career Resources for Women in the Media
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How to Replace AVE for Modern PR Measurement
Five years ago, a conference of PR professionals and practitioners developed the Barcelona Principles, a set of standards designed to measure the impact of public relations. Learn about the principles and how they can help you measure your PR efforts.
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